To avoid having your international trade email marketing messages marked as spam, consider the following tips:
- Avoid using spam trigger words: Avoid using words that are commonly associated with spam, such as “free,” “discount,” “order now,” and “make money.” Instead, use more neutral language that focuses on the benefits of your products or services[6].
- Use a reputable email service provider: Use a reputable email service provider that has a good reputation and is known for delivering emails to the inbox. This can help improve your email deliverability and reduce the chances of your emails being marked as spam[2].
- Get permission from recipients: Make sure you have permission from recipients before sending them emails. This can help reduce the chances of your emails being marked as spam and improve your overall email engagement rates[3].
- Include an unsubscribe link: Include an unsubscribe link in your emails to give recipients the option to opt-out of future emails. This can help reduce the chances of your emails being marked as spam and improve your overall email engagement rates[3].
- Avoid using all caps or excessive punctuation: Avoid using all caps or excessive punctuation in your email subject lines or content, as this can make your emails look spammy and reduce their effectiveness[6].
- Use a consistent “from” address: Use a consistent “from” address in your emails to help recipients recognize your brand and reduce the chances of your emails being marked as spam[1].
- Avoid sending too many emails: Avoid sending too many emails to the same recipients, as this can increase the chances of your emails being marked as spam. Instead, focus on sending targeted and relevant emails to improve your overall email engagement rates[5].
- Monitor your email deliverability: Monitor your email deliverability and track your email open rates and click-through rates to identify any issues that may be affecting your email marketing effectiveness. Use email tracking tools to see if your emails have been opened and how many times they have been opened[4].
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By following these tips, you can improve your email marketing effectiveness and reduce the chances of your emails being marked as spam.
Sources
[1] 如何避免B2B外贸开发信被标记为垃圾邮件或者直接拒收？ – 知乎 https://www.zhihu.com/question/38978944/answer/1314091077?utm_id=0
[2] 外贸邮件营销中，如何避免进入垃圾邮件？ – 雨果跨境 https://cifnews.com/article/141231
[3] 外贸人邮件营销避免进垃圾箱的五个建议 – 连连国际 https://global.lianlianpay.com/article_foreign_trade/33-36904.html
[4] 想提高外贸开发客户的效率，邮件追踪必不可少 https://www.soujiyi.com/article-detail/BGp91O9N
[5] 外贸邮件营销七大技巧，订单翻倍必看 – 网易企业邮箱 https://www.heyou51.cn/disnew_3709.html
[6] 外贸人千万不要在邮件中出现这些词，容易被判定为垃圾邮件！ – 图灵搜 https://www.dytls.com/art/258.html