如何在外贸邮件营销中取得客户联系

To establish contact with potential customers in international trade email marketing, consider the following tips:

• Segment your customers: Different customers have different needs, so sending the same email content to all of them will reduce the effectiveness of your marketing. Segment your customers based on geographic location or their level of engagement with your products, and send targeted emails accordingly[1].
• Personalize your emails: Add customer names to the email subject and greeting to make them feel like the email was specifically sent to them. This can increase customer engagement and reduce the chances of your email being marked as spam[1].
• Use multiple templates and subjects: Choose multiple email templates and subjects to increase the diversity of your email marketing. This can help improve your email delivery rate and overall marketing effectiveness[1].
• Send individual emails: If you send mass emails to hundreds of customers, they will be able to see the email addresses of other recipients, which can make them feel less valued. Use email software that allows you to send individual emails, so each customer only sees their own email address in the recipient field[1].
• Verify email addresses: Collecting email addresses from various sources may result in some of them being invalid. Use email marketing platforms that offer email address verification services to remove invalid addresses from your list[1].
• Track and analyze data: Data analysis is essential for understanding the effectiveness of your email marketing campaigns. Use email marketing platforms that provide detailed statistics on email delivery, open rates, click-through rates, and the performance of different email subjects[1].
• Consider alternative methods: In some cases, it may be more effective to contact high-level executives directly rather than going through lower-level employees. However, be cautious when using this approach, as it may not always be appropriate or successful[2].
• Follow up with email tracking: Email tracking can help you understand how your recipients are interacting with your emails. Use email tracking tools to see if your emails have been opened, how many times they have been opened, and if any links have been clicked[3].
• Collect email addresses from various sources: Use different methods to collect email addresses from potential customers, such as trade shows, social media platforms, and your company website. This will help you build a larger and more diverse email list[5].

Sources
[1] 如何通过外贸邮件营销获取更多客户订单 – 51CTO博客 https://blog.51cto.com/u_15742023/5976500
[2] 外贸客户开发中，如何直接联系国外的高层领导！ | 图灵搜 https://www.turingso.cn/2850.html
[3] 想提高外贸开发客户的效率，邮件追踪必不可少 https://www.soujiyi.com/article-detail/BGp91O9N
[4] 外贸邮件营销七大技巧，订单翻倍必看 – 网易企业邮箱 https://www.heyou51.cn/disnew_3709.html
[5] 外贸怎么寻找客户：收集客户邮箱的9个有效措施 – Snov.io https://snovio.cn/blog/how-to-find-get-prospects-email-addresses-for-foreign-trade-companies/
[6] 外贸人如何做好邮件营销？提供邮件营销工具 – 领英(中国) https://cn.linkedin.com/pulse/%E5%A4%96%E8%B4%B8%E4%BA%BA%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E9%82%AE%E4%BB%B6%E8%90%A5%E9%94%80%E6%8F%90%E4%BE%9B%E9%82%AE%E4%BB%B6%E8%90%A5%E9%94%80%E5%B7%A5%E5%85%B7-%E4%BA%91%E5%A9%B7-%E8%83%A1